1.Market to your learners the ability to consume your on-demand learning tools and assets in snack sizes rather than the entire cafeteria menu or 5 course meal options.
In today’s work environment every employee is being asked to do more in less time. Therefore as learning professionals you need to be that much more sensitive to this need and also leverage this need to your marketing advantage. Almost all e-learning now offers the capability to consume courses in 10-15 minute segments. This way learners feel as if they are able to accomplish and complete something and not overwhelmed by hour and half to 3 hour course durations.
Marketing Campaign Theme Idea : What can you learn in 15 minutes?
2. Continually refresh and tie your e-learning tools back to monthly/quarterly internal business drivers and initiatives.
We are facing one of the most challenging business climates in our nation’s history. With challenge comes opportunity! I imagine each of your organization’s will be ensuring a clear and concise focus is placed out on a more regular basis to the organization as a whole as well as at the departmental level. Take advantage of this increased communication from your Executive offices to market and increase awareness of the internal learning and development tools each employee has at their disposal that tie back to these key initiatives and business drivers being laid out.
3. Create ways of putting your on-demand learning solutions at the fingertips of your learners rather than having them search for them.
Potential Solutions: Single Sign-On Solutions, Portal Environments, Mobile Technology
